Naturgy Leadership Workshop
Description
Development of visual material for an entrepreneurial leadership event for Naturgy. For this project printed formats had to be developed such as totems and posters to support the performance of a magician with a number related to the theme of the event.
Challenge
To create visual solutions that were not invasive in the exhibition space and which followed the company’s visual guidelines.
Solution
Totems were designed on a white background using graphic resources from Naturgy’s library that could help display the concept of leadership. For the posters, we developed a story for the brand on the back side, including its principal brand and the corporate university brand. For the front, we followed the line of totems with graphic resources that represented the concept that the client wanted to share in each case.
Thecnologies
- Graphic Design
- Printing
