MT HELMETS KRE+

Client: MT Helmets

Sector: Automotive

Market: B2C

Tags: 3D Videos

Date: February 2022

Description

3D product presentation video for MT Helmets. The video presents the KRE+ model, a motorcycle helmet intended for competitions for certain world motorcycle championship riders, including Pedro Acosta, the Moto3 champion in 2021. The video dynamically showcases the product’s characteristics and advantages.

Challenge

The client wanted the video environment to be dark with the helmet itself black, which meant playing with the lighting to make it stand out. Additionally, we had to faithfully show the materials as the level of realism was highly important.

Solution

Thanks to a detailed lighting study, we were able to highlight the helmet on a black background as requested. The rest involved representing the helmet’s characteristics in a visually spectacular fashion. Last, thanks to a follow-up in 3D, all the descriptive texts were added.