FERROVIAL Electric Highways
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Projects: FERROVIAL Electric Highways
Client: Ferrovial
Market: B2C
Tags: 3D Videos, Advertising Videos
Date: February 2022
Description
In this video we integrated 3D elements with real images of people talking, and, in the second part, we represented how the electric highway projects proposed by the company Ferrovial would work in the future, showing how there would be a lane reserved to charge the electric cars in motion.
Challenge
The creation of animations that would be integrated with the videos of two people talking, who had to be presented as holograms. In close collaboration with the client, we also represented the electric lane on the highway and the ideas to be displayed in the video.
Solution
We created animations on blue lines with a luminescent effect to represent the holograms that had to be superimposed on the real images that were used in the video. The second part of the video used colour codes on the highway charging lane to represent the status of each car during the process. Shots of the interior of the car were shown to indicate how much the car was charged at any given time.
Thecnologies
- 3D Modelling
- 3D Animation
- Video editing
- 3D integration
Sector
Reproducir video acerca de ferrovial autopista
